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Who We Are?
Get Rid of and Donate CIC (GROAD) is an environmental non-profit organisation dedicated to reducing domestic and commercial waste by promoting re-use, recycling and social responsibility.
We exist to support vulnerable individuals and families by redistributing quality donated items such as clothing, shoes, household goods, and everyday essentials, through a sustainable, circular model.
Our approach is both environmental and humanitarian: by extending the life cycle of everyday items, we reduce landfill waste and carbon emissions while directly helping those in need across South London and beyond.
Our Story
Founded in 2017, Get Rid of and Donate CIC (GROAD) began with a simple but powerful mission: to stop usable goods from going to waste and instead redirect them to individuals and families who need them most.
What started as a grassroots effort to tackle overconsumption and community inequality has grown into a recognised circular economy initiative serving boroughs across South London. From clothing and toys to food, tech, and household essentials, we’ve redistributed thousands of donated items, providing relief, dignity, and opportunity to those facing hardship.
Our work is built on the belief that waste is not just an environmental issue, it’s a social one. By giving quality pre-loved items a second life, we reduce landfill waste, cut emissions, and help alleviate poverty in our local communities.
Today, GROAD continues to bridge environmental sustainability with social impact, working hand-in-hand with individuals, families, local authorities, schools, and businesses to create a cleaner, fairer and more compassionate future.
Our Mission & Vision
Mission
To reduce waste, prevent poverty, and promote sustainable, circular living by redistributing quality donated goods to people in need, while protecting the planet.
Vision
A world where no good item goes to waste and no individual is left without essentials, creating cleaner communities and more compassionate futures.
Core Values
Sustainability
We are committed to reducing environmental harm through circular practices and waste-conscious living.
Community Empowerment
We work collaboratively with individuals, volunteers, and partners to support shared progress and care.
Equity & Inclusion
Our work spans across backgrounds, cultures, and needs making sure everyone feels seen, supported and included.
Advocacy & Education
We promote awareness about sustainable consumption and the social impact of waste, encouraging mindful action at every level.
Our Team
Lilian Sowho
Company Secretary
Geovanna Prandegelo
GROAD Shop Staff
Sumayya Jackson
GROAD Staff
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Ola Al-Masarwah
GROAD Volunteer
Success Metrics & Impact Goals
Measuring what matters, for people and the planet.
Diverting more than 10 tonnes of waste from landfill annually through collection and redistribution
1
Provide 5,000+ essential items per year to families, refugees, and individuals experiencing crisis
2
Reduce carbon emissions associated with textile and household waste by extending the lifecycle of donated items
3
3DGrow corporate partnership participation by 50%, supporting both CSR initiatives and community resource flowArt
4
Our Impact
14K+
Food items distribution to people in need across London since 2024.
25K+ tons
Items diverted from landfill annually, driving sustainability.
20%
growth, 350 non-food items provided (furniture, appliances).
310
Families and individuals supported with essentials, food & care.
By the Numbers (2024-25)
Awards & Recognition
Winner: Herne Hill Society Excellence Award for Climate Action 2025
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Winner’s: Integrate Lambeth 2024 Climate Change Award
Finalist: Lambeth Civic Award for Climate & Green Spaces
